Writing For Seva


here's why


Seva, pronounced SAY-va, arises from the Karma branch of yoga.

It means selfless service, and it means giving from the heart. 

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Here's my WHY for starting this social enterprise called Writing for Seva:

Seva is an area that I have long neglected, despite practicing yoga for more than 20 years.

I'm starting it because communicating, especially through writing and speaking, is my gift in this world, and I'd like to share it for good.

Because in ancient India, seva was thought to help an individual's spiritual growth, and it was thought to contribute to the improvement of a community.

Because I am part of a community of writers who also yearn to exercise their skills to help inspiring organizations continue their important work in the world.

And because I need to believe that there is room in the market that enables a fair wage for honest, earnest efforts of communication. 

That's Writing For Seva.




"Helping out is not some special skill. It is not the domain of rare individuals. It is not confined to a single part of our lives. We simply heed the call of that natural impulse within and follow it where it leads us." -- Ram Dass


Our offering

Prosperity happens when we -- as individuals, organizations, families, and companies -- do the thing that we are meant to do in this world. By communicating, Writing For Seva shines a light on those things and that prosperity. Sometimes Writing For Seva also engages in the pre-work to better identify where that light needs to be shone.

Every engagement will be different.

And Writing For Seva's communication can take several forms, such as:

The Interior Story, which brings clarity for leadership and staff about why they do what they do.

The Shareholder Story, which articulates why members, audiences, and stakeholders belong to the organization. Often the shareholders are already engaged, and this ongoing communication sustains their interest.

Public Facing Dialogue, which explores why an organization is embedded in a community, and how they can become better members of that community. This stage of communication is often outreach-oriented.


The common denominator in each of our offerings is WHY. We help to communicate WHY an individual or organization undertakes the work that they do.

Yogic Influences

I've been doing yoga for more than 20 years. But it's only been in the last three or four years that I've been practicing yoga.

Practicing is the difference.

Before, it was about the stretches and the athleticism, and training my mind to focus.

Now, it's about the ecosystem of yoga, the arms of yoga, the interior peace work that reverberates outward. It's about practicing the art of intention.

My gift in this life is communicating, especially through speaking and writing. It is my intention, through Writing For Seva, to help individuals and organizations prosper.

I have two goddess statues on my writing desk: Saraswati, the goddess of creative expression, and Laxmi, the goddess of prosperity. My work flows with the energy of them both.



Seva means, simply, selfless service.

It means giving without the expectation of reward or acknowledgment or recognition.

That's the spirit of Writing For Seva, and it's a spirit I'd like to maintain.

My commitment is to four hours each week, to put my gift of writing to service.

If I can help you, or an organization or initiative you know, please reach out.

I'd love to fill in more of the Writing For Seva hours in my calendar.

Thank you.

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